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ARTIST YOU'RE LISTENING TO IS: ELLE
WELL CONNECTED GEAR
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Lucian Nehemiah, founder and designer of WCG (Well Connected Gear), is a native of Newark,
New Jersey. With his early interest in fashion magazines, love for hip-hop dancing and extensive retail experience
in some of New York’s exclusive stores such as Neiman Marcus, Tiffany & Co.,Macys,Bloomingdales and Barneys of New
York, Lucian was inspired to create his own line, one which stands for diversity and incorporates comfort, style and elegance. His fashion line is influenced from his days of professional hip-hop dancing, the nightclub
scene and urban fashion. Initially, Lucian designed and started a line of hip, colorful baseball caps, which soon expanded
to sweatshirts, urban gear, tee-shirts, classic baseball shirts and loose fitting denim jeans. His marketing strategy
utilized a crew of “human billboards” to spread the Well Connected Gear gospel throughout the Midwest. In 1994,
he produced his first fashion show at Café Monmartre in Madison, Wisconsin. With the funding of various State
Street clothing stores and the use of local college students as models, the show proved to be a successful and profitable
entrée into the fashion industry. Before long, Well Connected Gear was a hit, worn by celebrities and featured
in “The Source” Magazine 1998, Black Entertainment Television (BET) Live 2001. WellConnectedGear debut there clothing
in Las Vegas @ The MagicShow 2007.
Lucian believes that “Well
Connected Gear” is the face of everyday people. Now, fashion fiends worldwide can finally experience his design
magic by shopping on his WCG Online Shop at www.wellconnectedgear.com.
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WWW.WELLCONNECTEDGEAR.COM
MOBDESINZ
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Lynch 'aka' MobDesinz, owner and designer of MobDesinzStreetWear, MobDesinzCycleGear. Has been a freelance artist for many years and now takes it to a different level with designing apparel. MobDesinz
(pronounced mob-designs) includes items such as jeans, jackets, t-shirts, hoodies, caps and more for both men and women of
different ages. MobDesinz also has a childrens line that is coming out soon.
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WWW.MOBDESINZ.COM
SOUND CHICK ACCESSORIES
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Established in 2005 SoundChick Accessories is a unique accessories brand that produces the
finest quality, visually artistic and culturally inspired couture accessories and designs. SoundChick Accessories include
the popular Chick Feather Earrings Chick Feather earrings and accessories; made
of Dyed and Natural Peacock; Coque Tail; Turkey and other exotic feathers. The natural iridescent beauty and unique pattern
in each feather intertwined with vision of the designer introduces unconventional and culturally inspired use of color to
the artistic and high fashion jewelry pieces. Chick Feathers are the perfect
accessory to your entire wardrobe from casual to jazzy yet add an earthy accent to your fashion sense. The uniqueness of each
feather undeniably makes each piece of jewelry timeless and one of a kind. Chick Feather earrings and accessories are available
in customized pieces and can be set in the metal of your choice. Accents may include gemstones, crystals and beads.
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WWW.SOUNDCHICKACCESSORIES.COM
www.starcandyboutique.com
MOCACTIA
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ABOUT THE BRAND MOCACTIA:
My name is Franck Boistel, I am the founder and creator of Mocactia. Mocactia means "putting
shoes on" in the Aztec language, The Nahuatl, still spoken today in parts of Mexico. Mocactia footwear
is a brand like no others. I am launching the brand with a very unique Aztec footwear style that I decided to bring back to
life after a drawing of it caught my eye on an Aztec manuscript. I felt instantly fascinated by the two toe loop feature and
the attachment with the high backstay making this shoe a prefect sandal made for walking and running. I instantly envisioned
this cool ancient design strolling summer’s urban streets and beach around the world to the point to launch my brand
and invest all my time, and energy to make it happen. Check it out; when you place your foot on the foot bed and attach the
sandal to your feet, you will feel like you wear nothing and your foot will have support in the same time. Also, the sandal
and all the other products I will launch will be very fashionable and ground breaking. The Aztec sandal is a perfect new women
footwear style, simple, comfortable and stylish. The Aztec people designed this sandal perfectly adapted to warm weather and
long walks or run. This is why I wanted to bring this style back and share it to the world, it is a gem of human technology,
comfort and craft that has been long time forgotten.
Our goal for the brand
is to launch to market relevant, stylish and functional footwear with a story related to all of us. I feel fortunate I came
across this, and my goal is to launch a successful new footwear brand in the spring of 2012 that will bring a unique point
of view and a renewed aesthetic to the footwear world.
If our Mocactia brand
is successful, we will make sure that 5% of the proceeds go to environmental and educational projects across the Americas
starting in Mexico where the Aztec sandal has been first created.
We know that
the Women retail footwear world is craving natural, comfortable, cute and “good for the earth” product
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ONETRUESOUL
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ONETRUESOUL stands for a unique
lifestyle of the hungry, driven individuals. Such determination gets rooted deep into a mixture of pop culture and ethnic
uprisings that defines us as artists. ONETRUESOUL designs with the thought in mind of soul exploring experiences. Our outcome
and product result pushes aside all barriers and consequences that would disturb the desired meaning of ONETRUESOUL. The beginnings of ONETRUESOUL
started a few years ago in the summer of 2008 and it stemmed from designing tee shirts for leisure. The
designs slowly grew and gained popularity as well as appreciation from our supporters. ONETRUESOUL product is sold in limited quantities
online at ONETRUESOUL.com and also in the most prestigious street wear boutiques in SF such as TRUE. We truly believe in giving
back to the community; keeping in contact with our non profit agencies to give back to the community when there is opportunity.
We are grateful to our supporters and fans for allowing us to do what we love, which is to design
clothing that express our inner style and passion. We are very excited so please kick back, relax and stay along with the
ride, because there will be much more to come in the upcoming years.
WWW.ONETRUESOUL.COM
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